Bakers Delight launches ‘Healthy Loafstyle’ range in Australia

Posted by AFN Staff Writers on 3rd September 2014
Bakers Delight launches 'Healthy Loafstyle' range in Australia
Bakers Delight launches ‘Healthy Loafstyle’ range in Australia

Bakery franchise group Bakers Delight has launched a range of ‘healthy’ breads in Australia in response to consumer feedback.

According to research from Bakers Delight, one in five (20 per cent) Australian women (aged 25 to 65) felt guilty when eating bread, and more than two in five (40 per cent) confessed to avoiding eating bread when trying to lose weight.

The study also found that women found navigating the health category confusing and overwhelming, with more than a third (39 per cent) of those surveyed indicating they would enjoy bread more often if healthy alternatives were more accessible.

In response to these findings, Bakers Delight will be bringing together its health offering under one simple umbrella from 21 August 2014.

Six breads, which Bakers Delight said had been selected for their individual health benefits, will form the Bakers Delight “Healthy Loafstyle” range:

  • Chia Omega-3, which Bakers Delight said is “for a healthy mind”
  • Cape Seed, which Bakers Delight said is “for heart, mind and body”
  • Hi-Fibre Lo-GI, which Bakers Delight said is “for longer lasting energy”
  • Wholemeal Country Grain, which Bakers Delight said is “for weight management”
  • Wholemeal, which Bakers Delight said is “for better digestive health”
  • Chia and Fruit, which Bakers Delight said is “for women’s wellbeing”

“It is so important to help our customers make the best product choices in our bakeries, for themselves and their families,” said Meagan Reay, Bakers Delight Group Marketing Manager.

Bakers Delight said that to make healthier eating more convenient for customers, each “loafstyle” would be matched with specific lifestyle and dietary needs. Information on selecting the bread with the benefits customers want will be made easily accessible via Bakers Delight bakeries around the country and online via the ‘loafstyle’ diagnostic tool. The online quiz analyses each individual’s activity, diet and lifestyle choices before recommending a healthy loaf to fit their lifestyle, as well as meal plans developed in association with expert nutritionists.

“Customers tell us they want to be able to choose the right bread for their lifestyle, and our research has shown they are still unsure which breads are the best for them,” Ms Reay said. “The “Healthy Loafstyle” simplifies our healthy offer, and with the support of Food & Nutrition Australia, we are providing the tools for our customers to choose the right bread for their lifestyle,” she said.

Sharon Natoli, Accredited Practising Dietitian and Founding Director of Food & Nutrition Australia is working with Bakers Delight to help highlight the benefits of different bread types for different nutritional needs.

“The right bread choice can offer numerous health benefits including benefits for the digestive system, contributing to sustained energy, providing nutrients important to women’s wellbeing and important nutrients that support a healthier heart, mind and body,” Ms Natoli said.

“It’s important we provide relevant nutritional information to consumers about these benefits to assist them to make healthier choices,” Ms Natoli said.