Tip Top Foodservice relaunches ‘new and improved’ Speedibake range

Posted by AFN Staff Writers on 6th October 2014
Tip Top Foodservice relaunches 'new and improved' Speedibake range
Tip Top Foodservice relaunches ‘new and improved’ Speedibake range

Tip Top Foodservice, the specialist foodservice bakery division of George Weston Foods, has announced a major relaunch of its popular Speedibake range that it says “increases serving flexibility”.

The Company said the new Speedibake range can be thawed and served immediately or flash-baked for only minutes to achieve a just-baked aroma, catering for demand in the foodservice industry for reduced baking times and convenient quick-to-table bread.

Tip Top Foodservice is the specialist foodservice bakery division of George Weston Foods. The specialist division has an extensive product portfolio which includes many of Australia’s bestloved brands including Tip Top, Abbott’s Village Bakery, Bürgen, Golden, Speedibake, Australian Garlic Bread, Bazaar and Top Taste. George Weston Foods (GWF) is one of Australia and New Zealand’s largest food manufacturers, employing around 6,500 employees across 60 sites. In addition to Tip Top, George Weston Foods portfolio includes Don, KR Castlemaine, Weston Milling and Jasol.

Consumers looking for “sophisticated” baked products

Tip Top Foodservice said the relaunched Speedibake range had been specifically created “in line with bakery consumer demand trends for more sophisticated baked products”. It said that in 2014 these trends have meant a 15 per cent increase in consumption of Turkish and ciabatta breads as well as continued growth for artisanal flavours such as sourdough and rye.

The Speedibake range consists of two styles of bread – Rustic and Classic – in line with emerging trends in the industry for artisan style breads as well as convenient everyday solutions. Included in the range are dinner rolls available in white, brown, multigrain, slider and Kaiser options, as well as rustic sourdough, rye, Turkish and ciabatta. Lunch roll offerings include baguettes and sandwich subs in white, brown and multigrain as well as panini, sourdough, Turkish and ciabatta rolls or gourmet hamburger buns. A range of batards, French sticks, Vienna and cob loaves are also available for sharing along with rustic stonebaked sourdoughs, Turkish pide, ciabatta and Pane di Casa loaves.

Brian Esplin, National Business Manager for Tip Top Foodservice, said the new Speedibake products were not only in line with rising trends in the industry for artisan breads but were also ideal for busy foodservice businesses across the country.

“With restaurants, cafes, caterers and sandwich shops under time and cost pressures like never before, there is demand for pre-baked breads with reduced preparation times and increased flexibility,” Mr Esplin said. “Importantly for local food service businesses, the relaunched Speedibake range decreases preparation time over traditional par-baked breads by more than 50 per cent on average, which will help deliver food quicker to customers,” he said.

“With the relaunched range, Speedibake has taken the extra time so foodservice outlets don’t have to,” Mr Esplin said. “The new range of breads fit with the ethos of Speedibake more than ever before – they are faster and much more flexible for foodservice professionals,” he said.

Range is ‘simple, convenient and economical’

Mr Esplin said that the new range was “simple, convenient and continued the Tip Top Foodservice tradition of consistent, economical, high quality baked products”.

“The range is also economical as it can be stored safely in the freezer for up to 12 months and used in line with actual customer demand,” Mr Esplin said. “We identified that there was a need in the foodservice industry for rustic style breads as well as everyday offerings,” he said.

To coincide with the relaunch, Tip Top Foodservice is also undertaking a major rebranding initiative.

Available nationally via foodservice distributors the new range of convenient Speedibake products is HACCP certified and offers a complete solution to foodservice bakery needs.