UK-based ‘food invention’ company Lick Me I’m Delicious has launched a new invention called the Olfactic Dog Nose, which is designed to improve the wearer’s sense of smell and flavour.

Created by  ‘Edible Inventor’ Charlie Harry Francis, the Olfactic Dog Nose is soaked in warm water and worn for 10 minutes prior to eating, moistening the wearer’s nasal cavity.

“It basically gives you a very gentle nasal douche,” Mr Francis said. “A wet nose is a healthy nose on a dog, similarly a wet nasal passage is a tasty nasal passage for a human,” he said.

This latest invention is part of the wider Human Cookbook movement Mr Francis is championing, looking at the affect a consumer’s mental and physical state has on flavour. Mr Francis said that if a consumer was tired; had not exercised recently; had eaten a diet high in sugar or salts; was dehydrated or stressed; had eaten a large lunch or eaten quickly, their enjoyment of a meal would be affected.

“When you go to an expensive restaurant, the chef has spent hours creating the perfect combination of flavours in your dish and then you just walk in off the street, plonk yourself down and start eating without a thought for how you could effect the meal,” Mr Francis said. “You have far more control over how good that meal will taste than any chef does,” he said.

Mr Francis is the founder of experimental events company Lick Me I’m Delicious, home of the Nitro Ice Cream Buggy, Edible Mist Machines, Ice Cream Pottery Gramophone Wheel, Instant Lollipop Maker, Soup Washing Machine and birthplace of the World’s first glow in the dark ice cream which glows as it is licked.

Lick Me I’m Delicious specialise in making ‘food inventions’.  They are currently developing (amongst other things) a Jellybean Waterfall, Whirlwind Popcorn Storm and Edible Aftershave Range.

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