‘Reinvigorated’ Tasmanian Noodle Box restaurants seeking new franchise partners

Posted by AFN Staff Writers on 12th November 2014
‘Reinvigorated’ Tasmanian Noodle Box restaurants seeking new franchise partners
‘Reinvigorated’ Tasmanian Noodle Box restaurants seeking new franchise partners

Following the successful reopening Noodle Box’s Tasmanian network of 4 restaurants, the Melbourne-based company is now actively seeking franchise partners to take the Tasmanian business and further capitalise on the “enormous potential” of the brand in Tasmania.

Noodle Box, which was established in 1996, is an Australian owned franchised quick-service restaurant network, delivering fresh, Asian-style street food specially crafted for the Australian palate. It is Australia’s largest and most successful Asian street food franchise operating over 75 restaurants within Australia and internationally.

Noodle Box is offering opportunities for the right candidates to acquire the four existing restaurants located at Kings Meadow, Mowbray, Devonport and Burnie together with the opportunity for further restaurant development within the state.

“We believe passionate franchise partners who are proud of, and care about, the community in which they operate make the most successful business operators,” said Ian Martin, Noodle Box’s CEO.

The Noodle Box Tasmanian restaurants were forced to close their doors earlier in 2014 due to the actions of a “rogue franchisee” whose actions threatened to damage the brand and the reputation of the business. Quick action saw Noodle Box take back direct operation of the businesses, investing heavily in refurbishment and branding, the creation of 37 employment positions and providing training of team members through the Company’s own tailored training program, Noodle U.

“We are very pleased we’ve been able to re-open in Tasmania so quickly, and continue to provide our renowned Noodle Box experience for our many local guests,” Mr Martin said.

“It means a great deal to us to be able to provide secure job opportunities and careers as well as business opportunities for local Tasmanians,” Mr Martin said. “We are extremely grateful to our guests who have supported us through this brief period of uncertainty,” he said.

Mr Martin said Noodle Box was looking for franchise partners wanting to take a successful business and “build an even stronger one”.

“There are currently four healthy restaurants in operation, and the opportunity for more, particularly in the south of the island,” Mr Martin said. “We are very excited about the potential of the region,” he said.

“The opportunity to secure four restaurants with such great growth potential together with the opportunity to develop additional restaurants within the state, is very rare indeed,”  Mr Martin said.