Disruption ahead. Are you ready for the natural and healthy products revolution?

Posted by AFN Staff Writers on 29th April 2015
Are you ready for the natural and healthy products revolution?
Are you ready for the natural and healthy products revolution?

In pursuit of healthiness, shoppers from all walks of life are demanding healthier food and grocery products. It’s a shopper revolution that’s here to stay and for retailers and FMCG manufacturers, there’s a real opportunity to benefit from this phenomenon.

The business of natural, organic and healthy products is booming and to support and fuel this fast growing market, the Naturally Good Expo was conceived and launched. The event, which opens this Sunday, 3 May 2015 at Sydney’s Royal Hall of Industries at Moore Park, showcases all the ideas, new and innovative products, entrepreneurial brands, individuals and companies that are leading the way in this exploding market.

There is no avoiding the fact that more and more consumers are demanding healthier ingredients in the products they consume. Today’s mainstream shopper is more educated and more passionate about the foods they eat and the products they use. They are reading labels more closely and avoiding products processed with artificial ingredients. They want natural and organic products, and they want more information about them.

The natural and organic products revolution is impacting all retail channels: grocery, petrol and convenience, health and natural, pharmacy, specialty, online and foodservice. Naturally Good Expo will bring together thousands of buyers and key decision makers from across all these retail channels to meet with companies providing the healthy products their shoppers want – from natural food and beverages, organics and dietary supplements to natural cosmetics, personal care and home living products.

The event has been specifically created to give all stakeholders pure and undiluted access to all the new and exciting opportunities represented in the fast growing health and wellness retail market.

Sample what’s to come

Attendees can explore a comprehensive selection of healthy choices and find out what new flavours, ingredients or formulas will emerge as top-selling consumer favourites and which breakout categories will be driving sales in the year ahead. It’s a once-a-year opportunity to sample the largest range of quality natural and organic products ever served up in Australia.

Set your sights on healthy profits

An integral part of the event offering is the outstanding education program designed to help retailers and manufacturers improve their business and broaden their knowledge base. Shifts in shopper behavior, changing consumer attitudes, disruption of traditional retail strategies, new product and market trends, international market opportunities and understanding M&A opportunities will be covered across the two days. There will also be sessions specifically for entrepreneurs in the food and beverage industry looking to launch, fund and grow their brands.

Focus ahead of the curve

Naturally Good Expo promises to tap into healthy profits
Naturally Good Expo promises to tap into healthy profits

The business of health and wellness retailing is changing, fuelled by a wealth of innovative brands, ideas and new distribution channels. Naturally Good Expo helps attendees zero in on new opportunities— tracking trends, comparing products, connecting face-to-face with the right suppliers and working through product and supplier options with pinpoint efficiency.

Naturally Good Expo is on from Sunday 3 May 2015 to Monday 4 May 2015 at Royal Hall of Industries, Moore Park, Sydney. Admission to the Expo is strictly trade only. The entry fee is $30 however if you pre-register online before arrival, it’s free. To register or for more information on the event including the full education program, speaker line up and exhibitor list, visit NaturallyGood.com.au