Yoplait launches new Greek yoghurt snack in Australia

Posted by AFN Staff Writers on 11th May 2015
Yoplait launches new Greek yoghurt snack in Australia
Yoplait launches new Greek yoghurt snack in Australia

Yoghurt brand Yoplait has launched a new Greek yoghurt and fruit snack in Australia called Bon Appetit.

Yoplait said market research it conducted showed that “almost 90 per cent of Australians would like to snack healthier, but prefer the taste of unhealthy snacks”. The brand, which is part of food and beverage company Lion’s portfolio, said the new snack product was developed with this research in mind.

“Australians are increasingly mindful of what they’re eating, but they’re also not willing to give up on taste,” said Emily Spicer-Stuart, Yoplait Marketing Manager. “We found that almost 80 per cent of Australians feel guilty after eating an unhealthy afternoon snack (1), and we don’t want it to be this way,” she said.

“We’ve helped out with the tasty versus healthy battle so Australians can enjoy a delicious snack that’s only 110 calories, without the guilt,” Ms Spicer-Stuart said.

Author, journalist and mum, Zoë Foster Blake is working with Yoplait as an ambassador to help launch the product.

“Like all people, I crave a good afternoon snack to get me through the slump,” Ms Foster Blake said. “It can be tricky to find a snack that tastes good and is actually nutritious. And ideally is convenient too,” she said.

“Yoplait Bon Appetit ticks all of those boxes. Plus, it’s the perfect snack size and full of protein, so it actually does something,” Ms Foster Blake said.

Yoplait said the Bon Appetit product is “a naturally no-fat and naturally high-protein snack”. The single serve tubs (140g) are available in a range of flavours. Yoplait said the snack also has a 5-stars according to the government Health Star Rating.

Yoplait Bon Appetit is available nationally at Woolworths and Coles supermarkets for RRP $2.09.