Aldi using Australian Pork logo on its private label Christmas hams
Aldi has become the first major Australian supermarket to used the pink Australian pork logo on it private label ‘BERG’ Christmas hams.
The supermarket has signed up to the Australian PorkMark program which helps customers identify Australian pork.
Australian Pork Limited General Manager of Marketing, Peter Haydon, said he was happy to see Aldi displaying the logo.
Aldi has also launched a sliced ham off the bone 175gram packet as part of its BERG deli range which displays the logo as part of its campaign to sell Australian ham for Christmas.
“People want to buy Australian ham and the PorkMark was designed to make it easier for them to find it,” Haydon said.
“While we have many licensees who have signed up and put this logo on their ham and bacon, ALDI is the first major supermarket to do so,” Haydon said.
According to Australian Pork 56 per cent of consumers remain unaware that ham or bacon made in Australia could be made using imported pork. The industry body further states that 69 per cent of consumers would prefer to buy ham made from Australian pork.
“Most people are shocked to learn that their ham and bacon may not be Australian,” Haydon said.
“The pink square PorkMark makes it clear a ham has been made here from Australian-grown pork.As people plan their Christmas lunch, they should look for the logo or buy a bone-in ham to guarantee it’s Australian,” stated Haydon.
Aldi BERG Deli Ham Off The Bone 175g is available in stores now.
The BERG Christmas Half Leg Ham and Quarter Portion Ham will be available in stores from 16 November 2015.
Be Natural is now selling new cereals, granolas and snack bars in Australian supermarkets.
When it comes to health and wellness advertising, there is an opportunity for marketers to better e...
Patties Foods is launching a new Four‘N Twenty pie flavour to warm up its customers this winter.
Australian apple producer, Montague, has announced it will be supplying four new apple varieties to ...
A FOOD industry player and the “demon” sugar have been included in CHOICE magazine’s hall of shame, ...
Fable Food Co (Fable) has launched its new ‘Plant Based Braised Beef’ in 600 Woolworths locations a...
Tatua Cooperative Dairy is a New Zealand-based independent co-operative dairy company. The company ...
The COVID-19 pandemic has had a significant impact on people across the globe and for many of us th...