The top 20 supermarket brands Australians say they cannot do without

Posted by AFN Staff Writers on 23rd March 2016

Coca-ColaCanstar Blue has conducted a survey to discover what top 20 supermarket sold brands Australians say they cannot do without.

Despite the growing trend of buying private label, the Canstar Blue study found that the 3, 000 consumers questioned all managed to list brands that were essential to them.

“The big supermarkets are focused on improving their private label groceries and consumers are benefiting from improved quality and low prices,” said head of Canstar Blue, Megan Doyle.

“While this is good news for shoppers, it’s putting huge pressure on brand names and there is growing competition for shelf-space. If things continue as they are, only the most popular brand names will survive. That’s why we wanted to find out which big brands Australians not only love, but are also happy to pay that bit extra for at the checkout,” she said.

Australian brands listed amongst favourites

 Brands those surveyed say they cannot live without do not just include big international brands like Coca-Cola, Cadbury and Nestle. Australian brands named in the top 20 list include Arnott’s, Sanitarium, Uncle Tobys, Bega Cheese, Dick Smith Foods and Vegemite.

Although Australian brands are listed, Doyle says there are more international brands than Australian brands.

Even though some of the most popular brands on the list are imports, a common theme from the survey was that Australian consumers want to see local brands doing well, particularly those that we’ve grown up with,” said Doyle.

“It’s natural to feel a sense of loyalty to the brands you’ve been buying all your life,” she said.

The top 20 brands Australians cannot live without

 The complete list of supermarket brands Australians say they cannot live without is as follows:

  • Cadbury
  • Arnott’s
  • Heinz
  • Kellogg’s
  • Kraft
  • Coca-Cola
  • Nescafé
  • Nestlé
  • Lindt
  • Sanitarium
  • Golden Circle
  • Bega Cheese
  • SPC
  • Edgell
  • Uncle Tobys
  • Streets
  • Kleenex
  • Vegemite
  • Dick Smith Foods
  • John West

Who are Canstar Blue?

Canstar Blue is a service which evaluates and compares consumer products available for sale in Australia. It is funded by website advertising, ratings licences and lead commissions.