Lipton launches green tea with bitter aftertaste removed
Lipton is now selling a range of green teas which are blended to remove any bitter aftertaste.
‘Lipton Delicately Fresh Green Tea’ was developed after consumer research revealed Australian consumers often avoid green tea due to the bitter after-taste.
Marketing Manager for Lipton, Julianna Fallet, said the new range is available in a variety of flavours including vanilla, mint, jasmine and pure green tea.
“By changing our blend with Delicately Fresh we have reduced any unwanted aftertastes so tea lovers can enjoy a cup of green tea from start to finish,” Fallet said.
Unilever owns the Lipton brand within the Australia and New Zealand regions.
The Lipton Green Tea range is available now at Coles, Woolworths and IGA supermarkets with a recommended retail price of AUD$4.79 for a box of 40 teabags.
IT’S World Vegan Month if you didn’t know and soon it seems the surging food trend won’t be satisfie...
Nespresso has launched a new range of barista inspired coffee capsules.
Melbourne’s KITKAT Chocolatory has collaborated with Australian designer Georgia Perry to launch a n...
IN a move that customers have labelled very fishy, the Chinese government has ruled that rainbow tro...
LION'S Mane, reishi, chaga and cordyceps may soon be the new names to know when attending your local...
Celebrity wellness expert Libby Babet and exercise physiologist and nutritionist, Veronika Larisova...
Maggi has developed a new marketing strategy which creates a series across separate product categori...
This month, BP is proud to announce it is trialling home delivery from its petrol and convenience s...