Vetta Pasta Relaunches as Vetta SMART Pasta

Posted by AFN Staff Writers on 17th September 2019

Part of the Australian pasta landscape for decades, Vetta Pasta has undergone a complete makeover relaunching as Vetta SMART Pasta in September 2019. In addition to boasting a fresh new look, Vetta is proud to be launching new Vetta SMART Fibre Dinosaurs Pasta and new SMART Fibre Lasagne.

How SMART is your Pasta?

Proudly Australia family-owned, Vetta is made with the finest Australian durum wheat and produced according to traditional Italian pasta-making methods. What’s so SMART about Vetta Pasta is that it delivers added goodness – with no compromise on taste!

· Leveraging the ever-growing Protein trend, Vetta SMART Protein naturally delivers twice the protein and 25% less carbs than regular pasta and boasts an impressive 5 health-star rating. With 24g of protein per serve and a good source of plant-based protein, Vetta SMART Protein has already carved itself a loyal following within health & fitness circles.

· With twice the fibre and the same look & taste as regular pasta, Vetta SMART Fibre is the perfect way to incorporate more fibre into your favourite pasta meals, without anyone noticing!

· Back from extinction as the only kids pasta available from the main pasta aisle in Coles, Vetta is also pleased to introduce NEW Kids Pasta shaped like Dinosaurs! Developed especially for little pasta lovers with a roaring appetite, Vetta SMART® Fibre Dinosaurs Kids Pasta is perfect for little explorers!

“We wanted to reboot the Vetta brand to give it a fresh new look, in line with our health & wellness positioning. Relaunching as Vetta SMART gives us a strong point of difference in the category. Our pasta lovers already love the added health benefits of the range, and this was a natural progression for us as a brand.” explains Emilie Emond, Marketing Manager for Rinoldi, producer of Vetta Pasta.

The revamped Vetta SMART Pasta range will be available from the main pasta aisle in Coles supermarkets nationwide from Mon 16 Sept 2019. With an affordable price point and added health benefits, Vetta is a SMART choice for a healthier you!

The Vetta SMART Pasta range includes:

– Vetta SMART Fibre Pasta (RRP $2.00): Available in Spaghetti, Penne, Veg Twists, New Dinosaurs Kids Pasta and New Lasagne (RRP Lasagne: $2.50)

– Vetta SMART Protein Pasta (RRP $2.25): Available in Penne and Spirals.