Baskin-Robbins relaunches its cake range

Posted by AFN Staff Writers on 11th July 2016

Baskin-RobbinsBaskin-Robbins Australia is relaunching its ice cream cake range.

Its signature cake range now has new additions and its custom design range has undergone updates.

The entire Baskin-Robbins franchise network has completed re-training in preparation of the relaunch.

David Jordan, Baskin-Robbins General Manager, said that a focus group of franchise partners was critical in providing insight on how to best execute the training program and relaunch of the cakes.

“In September last year we formed a focus group, which consisted of both self-elected members of our Franchise Partner network as well as Franchise Support Centre staff, all working collaboratively to achieve the outcomes on product range, pricing strategies, training requirements and the relaunch plan,” Jordan said.

All Baskin-Robbins stores will now sell the range of signature “ready-to-go” ice cream cakes come in a variety of different sizes, from a full slab to 6” and 9” options. The signature range will also be accompanied by a range or their newly designed and inspired Tuxedo cakes which are made fresh in store or can be ordered as per a guest’s choice.