Australia’s most trusted food brands revealed, Reader’s Digest survey

Posted by AFN Staff Writers on 3rd August 2016

Australia’s most trusted food brands have been revealed as part of an annual Reader’s Digest survey.

The Reader’s Digest Most Trusted Brands Survey releases a list of the country’s most trusted brands as voted on by its readers every year. The survey looks at numerous product categories including a variety of food and beverage categories.

Out of the food and beverage winners in 2016, Arnott’s was voted Australia’s most trusted, iconic brand and Coles was the most trusted supermarket. Weet-Bix was voted the most trusted breakfast food brand, a position it has held four years in a row now.

Approximately 2, 400 voters participated in the 2016 survey.

Food and beverage winners from the 2016 Reader’s Digest Most Trusted Brands Survey

Australian Iconic

Winner: Arnott’s

Australian Wine

Winner: Jacob’s Creek

Highly Commended: Penfolds and Wolf Bass

Baby Formula

Winner: S-26 Gold

Highly Commended: Nestle Nan and Karicare


Winner: Corona

Highly Commended: Heineken and Carlton Draught


Winner: Arnott’s

Highly Commended: Cadbury and White Wings

Bottled Water

Winner: Mount Franklin

Highly Commended: Pump and Cool Ridge


Winner: Baker’s Delight

Highly Commended: Helga’s and Abbott’s Bakery

Breakfast Foods

Winner: Weet-Bix

Highly Commended: Uncle Toby’s


Canned Fish

Winner: John West

Highly Commended: Greens Seas and Sirena


Winner: Cadbury

Highly Commended: Lindt and Darell Lea

Cooking Oil

Winner: Bertolli

Highly Commended: Gold’n and Canola

Frozen Foods

Winner: Birds Eye

Highly Commended: McCain and Ingham


Winner: Capilano

Highly Commended: Manuka Health and Beechworth

Ice Cream

Winner: Peters

Highly Commended: Streets and Cadbury


Winner: Dairy Farmers

Highly Commended: Devondale and Pauls


Winner: Four’ N Twenty

Highly Commended: Mrs Macs and Herbert Adams

Sugar Substitutes

Winner: Equal

Highly Commended: Splenda and Natvia


Winner: Coles

Highly Commended: Woolworths and Aldi


Winner: Lipton

Highly Commended: Twinings and Dilmah

Vitamins and Supplements

Winner: Blackmores

Highly Commended: Swisse and Nature’s Own


Winner: Dairy Farmers

Highly Commended: Yoplait and Jalna