Freshmax secures stonefruit exclusive rights deal with Provedo

Posted by AFN Staff Writers on 19th October 2016

Australian fresh produce marketer, Freshmax, has signed an exclusive stonefruit rights deal with leading Spanish agricultural business, Provedo.

Freshmax will now be able to import, test and commercialise Provedo varieties in Australia.

The Little Tree Company in Katunga, Victoria, has been brought on as the nursery partner for the program and will help in the evaluation process of the different potential varieties.

“The varieties will be tested extensively in the key growing regions in Australia” said Andrew Routley from, The Little Tree Company.

Freshmax envisage the chosen varieties will also be extensively tested and planted on their 130 hectare orchard property in Swan Hill.

“We think that consumers both domestically and in export markets will appreciate the flavour profile of the varieties developed by Provedo,” said Andrew Maughan, IP Management and Commercialisation at Freshmax.

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