Woolworths launches new ‘ready meals’ range
Woolworths has launched a new ready-to-eat meal range with celebrity fitness trainer, Michelle Bridges.
The new Delicious Nutritious range is created for Australians looking for healthy but quick meals. The meals will be sold in the deli section and include a range of flavour options such as Italian style chicken with whole grain penne and beef and barley casserole with roasted vegetables.
Fitness and health instructor, Michelle Bridges, said she worked closely with Woolworths to create the new range.
“I’m pleases to continue my mission to help busy Australians eat well by providing healthy dishes that are ready to eat in minutes – without compromising on taste,” Bridges said.
More Australians choosing ready-made meals
Woolworths says the number of Australians purchasing ready-made meals is increasing with the supermarket experiencing a 13 per cent growing in the category between 2015-16.
The Delicious Nutritious range was first launched by Woolworths as a frozen meals range in 2015. Since the launch, Woolworths has sold almost one million meals.
The new range comes in 350g servings and will be sold for AUD $7.99 each.
- Woolworths launches new ‘Delicious Nutritious’ frozen meals
- Woolworths retreats over advertisement debacle
- Michelle Bridgeslaunches dietary supplements and protein
Australian start-up, Melbourne Martini, is hoping to change in-flight drinking by sending its ready-...
Kikkoman has proven itself to be one of the leading soy sauce leaders globally. They have been ...
The 2016/17 Food Manufacturing Industry Guide to Safety is now available.
A number of food and drink producers have taken out sustainability awards at the 2017 Australian Pac...
‘Clean and clear’ labelling, plant-based products and less sugar are amongst the Innova Market Insig...
For the first time ever Australia’s two largest supermarkets have more than 50 per cent of Australia...
In a major statement this week, the Chairman of Australia’s business and consumer affairs regulatory...
United Petroleum has purchased Pie Face for an undisclosed figure.