Woolworths predicts massive 2017 Easter trade
Australian shoppers will be buying up big when it comes to food this Easter says Woolworths.
In 2016, Woolworths sold 63 million hot cross buns, but is predicting it will sell even more this Easter.
Woolworths Head of Bakery, Simon Lunn, said many Australians purchase hot cross buns well ahead of Easter, with the product in high demand for the product since the start of 2017.
“Though traditional fruit buns remain the favourite, we always like to provide our customers with a variety of flavours as the demand for alternative options increases,” Lunn said.
Hot cross bun varieties available at Woolworths this Easter include traditional, fruitless, chocolate and mocha.
In 2016, those living in New South Wales purchased the most hot cross buns from Woolworths, taking home 17.6 million buns. Queensland was hot on its heels with 17 million buns purchased and Victoria a close third, with 15 million buns take home from Woolworths.
To help cater to the demand for hot cross buns, Woolworths has employed an additional 625 in-store bakes in the lead up to Easter.
Hot cross buns are not the only food Woolworths says will be in high-demand this Easter.
The supermarket says demand for seafood will increase by 120 per cent in the final days before Good Friday.
It estimated Woolworths will sell 420, 000 kilograms of seafood ahead of Easter Sunday with prawns the biggest seller. Approximately 258, 000kg of prawns will be sold and 140, 000kg’s of salmon will be purchased.
The last big seller for Woolworths this Easter will of course be chocolate.
Woolworths says it will sell 13 million Easter chocolates before Easter Sunday. The supermarket also believes an extra 150, 000 kilograms of chocolate will be sold this Easter.
- Australians turn to online shopping for Easter Eggs
- Brumby’s Bakery creates new ‘gourmet’ Hot Cross Buns range
- CHOICEdecides who has Australia’s best hot cross buns
That’s Amore Cheese can add even more awards to its list of achievements this week after winning 11...
Promotion and sales of pork has paid off in increased Australian retail sales of the meat Nielsen re...
PEOPLE'S expectations of desserts are continually being lifted. Consumers are now increasingly looki...
BerryWorld Australia has launched a novelty Christmas design on its 125g heat-sealed raspberry pack...
Non-for-profit’s OzHarvest and MobileMuster are teaming up to encourage Australians to recycle their...
Coca-Cola Amatil today announced that the SPC fruit and vegetable processing business (SPC) would b...
Workers at Woolworths’ Victorian and New South Wales distribution centres may go on strike in the co...
Nestlé today announced the launch of Starbucks® by Nescafé Dolce Gusto - a new range of coffee caps...