Australians turn to online shopping for Easter Eggs
More Australians are purchasing their Easter chocolates online according to new research released by Australia Post.
The study find Australians will spend and an average of AUD $72 online on chocolate and other similar sweet treats this Easter.
Australia Post says the trend towards buying more Easter treats online follows Australia’s general increasing interest in online shopping in general, with its research finding a 11.5 per cent increase in online purchasing over the past 12 months.
General Manager for eCommerce at Australia Post, Ben Franzi, said Australians like to shop online because of a number of factors.
“Australians love a bargain and love online shopping because of price, choice and convenience – those are the factors that are really driving online purchases this Easter,” Franzi said.
Australia Post’s survey of 2, 000 of its customers found that a third of respondents would buy an item online this Easter to either avoid crowds (41 per cent of respondents), convenience (39 per cent of respondents) and access to better prices (38 per cent of respondents).
Chocolate not the only gift option at Easter
Food is not the only purchase Australians will make this Easter, with the average shopper spending AUD $90 on other gifts such as books, homewares and fashion items.
According to NAB’s Online Retail Sales Index, in the 12 months to December 2016, Australians online retail market was worth AUD $21.6 billion. Approximately 80 per cent of all purchases were from businesses located within Australia.
Easter online shopping case study – Haigh’s Chocolate
Australia’s oldest family-owned chocolate maker, Haigh’s Chocolate, says it has experienced steady sales growth since it opened its online store in October in 2014.
Haigh’s spokesperson, Friona Krawczyk, said online sales peaked one week before Good Friday.
“Interestingly Queensland, where we do not have a physical store, has become our third largest online market,” Krawczyk said.
- Woolworths andAustralia Post partner to capture online shoppers
- CHOICEdecides who has Australia’s best hot cross buns
- Brumby’s Bakery creates new ‘gourmet’Hot Cross Buns range
Amazon is ending its fresh food grocery offerings delivery service AmazonFresh in parts of nine stat...
A new study has found many Australian restaurants and cafes are bearing the financial brunt of more ...
Australian ice cream and beverage producer, Frosty Boy, has revealed what it thinks will be 2017’s b...
Coffee chain Jamaica Blue has launched a limited edition coffee blend, Costa Rica Single Origin.
The first of a series of Eagle Boys restaurants re-opening as Pizza Hut stores has began trading in ...
NEW regulations requiring kilojoule menu labelling are working to reduce kilojoule intake, marking a...
In a “world-first”, researchers from RMIT University in Melbourne and Lancaster University in the UK...
A new study has revealed what foodie trends are in for the remainder of 2016 and what ones are on th...