Woolworths colours checkouts for Possum Magic $2 coin issue
Woolworths is releasing Royal Australian Mint limited edition $2 coins into their tills
Woolworths is co-launching a limited-edition of colourful $2 coins featuring chracters from the iconic Australian children’s book, Possum Magic.
The coins are minted by The Royal Australian Mint but will be released to the public through Woolworths tills and feature Possum Magic’s main character, Hush, along with a colourful “magical dust” rings.
A limited-edition Possum Magic Coin Collection album will also be sold through Woolworths and the Royal Australian Mint. The coins are designed to mark the Children’s Book Council of Australia Children’s Book Week.
Royal Australian Mint Chief Executive Officer, Ross MacDiarmid, said for 34 years Australians have read the story of Possum Magic which follows the tale of Hush and Grandma Poss as they venture across Australia.
“We are thrilled to be able to immortalise the story for generations to come through this collector coin series,” he said.
Possum Magic author, Mem Fox, said no one could imagine how excited she was to have her book celebrated in such a way.
“I’m dizzy with amazement, and honestly overcome with gratitude that my beloved story is being immortalised in this way,” she said.
Woolworths Program Manager, Sarah De La Mare, said the story of Possum Magic includes “truly Australian food”.
“We hope the release of the coin collection provides more opportunities for grandparents, parents and children alike to engage with this iconic story and perhaps even try recreating the famous dishes contained in the book,” she said.
The first $2 design in the coin series has already been released into Woolworths registers. The second design will be released 22 August 2017 and the final design 29 August 2017. The coin collection album can be purchased for AUD $15 from Woolworths supermarkets and the Royal Australian Mint.
- Woolworths recruits surfing stars for latest advertising campaign
- Why Woolworths is removing wax from 2017 apple
- Woolworths launches new ‘ready meals’ range
Aldi will spend 2018 continuing to expand across Australia with plans to open 32 new stores througho...
Leading industry group Australian Organic announces new board appointments and General Manager. Bern...
A new line of gluten-free biscuits made out of buckwheat is hitting Australian supermarkets.
It is easy to be critical of just about anything, much harder to be constructive, and make suggestio...
Taste, price and health are the biggest drivers behind food purchasing decisions for most Americans ...
Australia’s first hemp crop is ready to harvest after the plant was legalised as a food in Australia...
FOOD and drink makers using sugar face a new age of compliance as a Senate inquiry into Australia’s ...
Australia’s dairy and soy food market is forecast to be worth US $13 billion between 2016 and 2021 s...