New look planned for Hungry Jacks

Posted by Andrea Hogan on 23rd August 2017

Hungry Jacks will be rolling out store updates, refreshed menu boards and uniforms as part of a new direction for the fast food chain.

The change in look will be accompanied by a marketing campaign called ‘Keeping It Real’. Keeping It Real aims to be “bold, authentic, straight-talking and celebrates not taking life too seriously.” The campaign will centre around paying homage to classic action movies.

Hungry Jack’s Chief Marketing Officer, Scott Baird, said Keeping It Real is more than just a campaign line, calling it an ideology for the brand.

“We’re not about pretension, particularly when it comes to the food we serve,” Baird said.

 Hungry Jacks improves quality of food

 “Over the past 18 months we have made real improvements in the quality of our food with 100 per cent Aussie Beef with no added hormones, cage free eggs, 100 per cent Arabica coffee, no added flavour or colours in our desserts and 100 per cent chicken breast in our nuggets,” Baird said.

Hungry Jacks’ creative agency, Clemenger BBDO Sydney, produced the Keeping It Real campaign.

Hungry Jacks has been operating in Australia for over 40 years and is the Australian subsidiary of the US’ Burger King. There is currently over 400 Hungry Jacks restaurants Australia-wide.


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