Australia’s leading olive grower encourages Aussies to ‘Get Wellgrove this winter’
Wellgrove, the new over-the-counter health and wellness brand from the makers of Australia’s award-winning Cobram Estate extra virgin olive oil, has launched in Australia with a campaign highlighting all the antioxidant power of the olive tree and olive leaf extract.
Asking consumers to ‘Get Wellgrove this winter’, the marketing initiative kicked-off with a 15 second TVC this past weekend on television networks 7, 9 and 10. The campaign, with creative led by Steve Minon and directed by Frazer Bailey of PlayTV, will run across key TV programmes in coming weeks with the campaign extending outdoors with bus wraps in Sydney and tram wraps in Melbourne, along with further advertising in digital and lifestyle, health and wellness magazines.
The campaign focuses on city health, highlighting a commuter travelling to work on a busy bus.
Tim Smith, Executive Director, Wellgrove, explains the strategy behind the campaign: “Keeping healthy and well during the winter period is a high priority for busy Australians. Supporting a healthy immune system is key, especially when commuting to and from work.”
Developed by Australia’s largest olive farmer, Boundary Bend, Wellgrove is made using fresh, sustainably-farmed leaves exclusively sourced from Boundary Bend’s 2.5 million olive trees, utilising a small but growing share of the 7.5 million kilograms of olive leaves they ‘produce’ each year.
Studies have long shown the incredible health benefits of olive oil and now, following years of research and development, Wellgrove further harnesses the immune support abilities of nature’s amazing product, the olive tree.
The Wellgrove™ range of all-natural Australian products are available nationally in Chemist Warehouse and other leading pharmacies, health food stores and Coles Supermarkets in the vitamin section.
Coca-Cola South Pacific has launched its 2016 Rio Olympics marketing campaign.
Fermented foods, boutique coffee roasts, and Asian pancakes are some of the major hospitality trends...
BE amazed at how a US employee forced a costly factory shutdown after urinating on a production line...
Popular New Zealand Oob Organic smoothie mixes are now available in Australia.
Baskin-Robbins Australia has appointed a new General Manager.
Freedom Foods is expanding its Messy Monkeys children’s range to now include popcorn.
Chief Executive and Managing Director of Wesfarmers Richard Goyder has retired after 12 years in the...
In-home kitchens were on the chopping block for a while, but now it seems they’re back on the menu....