Coca-Cola Raspberry launches in Australia

Posted by Andrea Hogan on 29th November 2017

The new Coca-Cola Raspberry

Coca-Cola South Pacific will be selling Coca-Cola Raspberry for the Australian 2017/18 summer.

Coca-Cola Raspberry is described as offering a “refreshing Coca-Cola taste with a delicious splash of raspberry flavour.”

The beverage is aimed at young adults and teenagers. It comes to Australia one month after its launch in New Zealand.

The introduction of Coca-Cola Raspberry follows the launch of a number of new Coke variations in Australia including Coke No Sugar, Coke Plus Coffee No Sugar and Coca-Cola with Stevia.

Coca-Cola Raspberry has 25 per cent less sugar than Classic Coke, which Coca-Cola said is part of its commitment to reduce sugar in its drinks.

Coca-Cola Australia Market Director, Lisa Winn, said the launch of the beverage is another testament to Coca-Cola’s commitment to innovation.

“We’ve seen how much Australians have been enjoying our other limited edition flavours, so introducing raspberry seemed like the perfect fit for the Australian summer,” Winn said.

Marketing activity for Coca-Cola raspberry will focus around “the classic Australian summer” and will be driven by social media activity, influencer engagement, PR, point of sales activity and targeted premium retail out-of-home activity.

Coca-Cola Raspberry will be sold in all major and independent retailers Australia-wide. A variety of serving sizes will be available including 200ml mini cans and 330ml glass bottles.


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