NSW Gov mandates 3-year expiry date on gift cards

Posted by Andrea Hogan on 4th December 2017

Gift cards sold in New South Wales will soon be required to have a minimum three-year expiry date.

Announced by the NSW State Government late last week, from 31 March 2018, retailers will have to accept gift cards for at least three years from their purchase date.

Woolworths has responded to the announcement by extending the expiry date of all Woolworths Group gift cards to three-years from purchase nationwide.

Woolworths Head of Financial Services and Insurance, Chris Cramond, said Woolworths understands how frustrating it can be when a card expires before it has been used.

“While we find most customers redeem their cards within three months of the purchase date, we have seen an increase in customers asking for more time than one year to use them,” Cramond said.

“By extending the expiry to three years, customers will have greater flexibility to enjoy the use of their gift cards across our Group stores nationally and online, and not just NSW as per the state legislation.”

Woolworths will introduce three-year expiry dates on its gift cards from 31 March 2018.

Woolworths Group stores include Woolworths supermarkets, Big W, Dan Murphy’s, BWS, Cellarmasters and Caltex Woolworths Petrol.


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