Woolworths decides to begin stocking Coke No Sugar
Woolworths is now stocking Coca-Cola No Sugar after delaying selling the drink through its supermarkets.
Coke No Sugar first launched in July 2017 with Coca-Cola South Pacific saying it would eventually replace Coke Zero, another sugar free version of Coke.
At the time of Coke No Sugar’s launch, Coca-Cola said it was “the best tasting sugar-free Coke ever”.
Despite the hype, Woolworths said it would not begin stocking the drink straight away, saying its customers already had ample sugar free cola options to choose from.
Coke’s Australian bottler, Coca-Cola Amatil (CCA), has now confirmed Woolworths will being stocking Coca-Cola No Sugar from December 2017.
CCA Managing Director of Australian Beverages, Peter McLoughlin, said coke No Sugar will be stocked in Woolworths alongside a number of other Coke options.
“Woolworths is an excellent retailer, and we’re glad they’ve made the decision to stock Coca-Cola No Sugar alongside the existing ‘Big Four’ of Classic, Diet, Zero and Coke With Stevia,” Mr McLoughlin said
A Woolworths spokesperson told Australian Food News that Coke No Sugar will be in Woolworths stores by Christmas.
“We have taken the decision to stock the new range as customers are now asking for the product to be ranged in our stores as they transition from Coca-Cola Zero,” Woolworths’ spokesperson said.
“At Woolworths, we’ll also continue to ensure customers looking for no sugar or low sugar cola options will always have ample choice in the category across a range of different pack sizes and formats.”
Is Coke No Sugar a winner?
McLoughlin said taste tests show Coke No Sugar is preferred by a majority of Classic Coke drinkers and is at least equally well liked b fans of Coke Zero.
“It’s also proved popular in the market,” McLoughlin said.
“Nearly 1 in 3 sparkling beverage consumers in Australia have tried a Coca Cola No Sugar, and 39 percent of this group have tried more than one.”
- Coca-ColaAmatil defends Coke No Sugar
- Woolies’ Mount Franklin decision represents distinct shift in supermarket strategy
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