Coca-Cola Amatil defends Coke No Sugar

Posted by AFN Staff Writers on 10th July 2017

Beverage bottler, Coca-Cola Amatil, has defended Coke No Sugar after Woolworths decided not to start stocking the beverage immediately.

Last week Woolworths said it would not stock the new sugar-free version of Coke until a later date, saying its customers already had ample sugar-free cola options to choose from.

A day later, Domino’s Pizza confirmed it will no longer be stocking Coca-Cola Amatil (CCA) supplied beverages, instead switching to Pepsi Co.

CCA has however since said it remains confident in Coke No Sugar  and that early market indications are supporting the beverage will be a “much loved product”.

“Early market indications, consistent with pre-launch consumer research, are supporting what we have anticipated, that Coca-Cola No Sugar will be a much-loved product with thousands of consumers already taking up their free samples from Coles, McDonald’s, 7-Eleven and others,” CCA said.

Although Woolworths has decided to not stock Coca-Cola No Sugar at this point, CCA said the beverage is already stocked by Coles, IGA and other major convenience stores, quick service restaurants and food outlets.

In regards to Domino’s decision to not renew its product supply agreement, CCA said whilst it is always disappointed when customers choose not to stock its products, CCA respects their decision to do so.

“Our great range of globally iconic brands and local favourites are still available across the majority of quick service restaurants in Australia,” CCA said.

Coke No Sugar was launched in Australian June 2017 with the intention that it will eventually replace Coke Zero.


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