Allen’s turns to Australian public for next lolly variety

Posted by Andrea Hogan on 15th January 2018

Allen’s Lollies has again decided to ask the Australian public to choose what its next new lolly variety will be.

In a competition run through the Allen’s Facebook page, customers have one week from 15 January 2018 to choose between three flavours – Apple and Cream, Blackberry and Cream and the Japanese citrus inspired Yuzu and Cream.

The chosen variety will be added to a new Allen’s Fruit and Cream Mix that will also include Strawberries and Cream and Peaches and Cream lollies.

The competition follows a similar 2017 Allen’s Facebook competition that let the public choose between three lolly options, with the winner added to a mixed bag.

In 2016, Allen’s also invited the public to choose which lolly from its mixed bag varieties would get the chance to “go solo” and be sold separately on its own.

Nestle General Manager Confectionery, Martin Broen, said Allen’s always likes to hear from its fans to ensure it is creating lollies they like.

“We know that our fans are extremely passionate about being involved in the lollies we create, so again, we’re calling on them to have their say and vote for the Allen’s Fruit & Cream of the Crop!

“We have spent months perfecting the potential new flavours of Apple & Cream, Blackberry & Cream and Yuzu & Cream, ensuring that each has just the right balance of a juicy dollop of fruit flavour on top of a creamy vanilla base.”

Voting is open from Monday 15 January 2018 until 1pm Monday 22 January 2018. The winner will be announced on Allen’s Lollies Facebook page on Tuesday 23 January 2018.


Related articles