Woolworths axes gift card expiry dates for good

Posted by Andrea Hogan on 14th March 2018

The Woolworths Group has decided to no longer place expiry dates on gift cards.

The decision comes after the New South Wales State Government decided that gift cards sold within NSW must have a minimum three-year expiry date from 31 March 2018.

In December 2017, The Woolworths Group said all gift cards sold across its entire Australian network would have a three year expiry date from 311 March 2018.

Woolworths has however now decided to scrap gift card expiry dates altogether, a move it hopes will help alleviate customer frustration with gift cards.

“We know our gift cards make incredibly popular presents for family and friends and understand how disappointing it can be if they expire before customers get a chance to use them,” said Woolworths Head of Financial Services and Insurance, Chris Cramond.

“After talking to more of our customers about this in recent months, we’ve decided to go one better and scrap gift card expiry dates for good.

“It means one less thing to worry about for our busy customers, who will have complete flexibility to use gift cards as and when it suits them.”

Woolworths’ decision to scrap expiry dates on gift cards applies to gift cards from Woolworths supermarkets, Big W, Dan Murphy’s, BWS, Cellamasters and Caltex Woolworths Petrol.


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