Find out the food trends for 2019
TWENTY years ago, NASA declared that quinoa was the perfect meal for astronauts on long-term missions because of the grain’s high amino acid and mineral content. To the rest of us, the superfood remained somewhat of a mystery until recent years.
Production of the grain has grown by around 50 per cent since 1999, fuelled by its popularity in the United States, Australia and Europe.
But quinoa isn’t the only food trend we’re currently experiencing. Recent years have seen a brunch boom, the rise of the food subscription box and of course, a new-found breakfast staple, the humble avocado.
Here, Charlie Ahern, USA general manager at aluminum packaging supplier Advanta, explains which food trends will be prevalent in 2019.
Nutrition: Food as medicine
Food’s role in nourishing the body is often lost among ridiculous diet trends and health fads. Food and health are undeniably connected, and the industry has spent decades capitalising on this — from detox teas and sludgy smoothies, to the rise of the so-called ‘superfood’ (here’s a secret for you, they’re all pretty super).
Thankfully, we’re getting clued up. Plant-based eating was the biggest trend of 2018. In fact, Just Eat, which has delivery hubs in 15 countries, reported that 33 per cent of its partner restaurants have needed to introduce vegan options to meet new demand. There are plenty of reasons for the growth of plant-based eating, but health is one of the most obvious. People are becoming more aware of the health benefits of eating fruits and vegetables — and the negative impacts of eating animal products.
Not all of us will be switching to full-fledged veganism in 2019. However, the ethos of consuming more fruit and vegetables for the sake of our health will be prevalent in meals designed for vegans, flexitarians and omnivores alike.
Ethics: Root-to-shoot and nose-to-tail
Ethics could be cited as one of the reasons for the rise in plant-based eating in 2018. Consumers are taking a more ethical approach to every part of their eating, including the reduction of food waste.
Root-to-shoot cooking describes making use for commonly wasted food products. For fruit and vegetables, for instance, the goal is to eat the entire plant, including unconventional parts, such as cauliflower leaves or potato peels. In 2019, this methodology will begin to impact meat-eaters and the meat and poultry industries too. Let’s face it, if we consume the legs, ribs or wings of an animal, why not the cheek, tongue or tail?
Now, before you begin reciting memories of your great-grandparents liver and tongue stew — we are certainly not suggesting nose-to-tail eating is a new phenomenon. However, in 2019 we’ll see this trend transpire into the mainstream.
We’ve already witnessed a shift in how consumers view food. Back in 2017, the British public called for supermarkets to stop binning their misshapen products — namely wonky vegetables — for the sake of aesthetically pleasing foods. Looking to the future, the public will no longer turn their noses up to untraditional food products, including unusual cuts of meat. Pigs trotter burrito, anyone?
Sustainability: Zero waste
Building on growing efforts to reduce food waste, sustainability will also become an important factor for food packaging. We’ve all seen the statistics. On average, a supermarket will generate 800,000 tonnes of waste from food products — that’s enough to fill 10-yard skips extending from London to Sydney. However, the zero-waste trend doesn’t necessarily equate to packaging-free products.
The philosophy encourages the redesign of products so that materials can be reduced, with the goal of no waste being sent to landfill or incinerators. To ride this trend, food manufacturers must opt for smarter packaging.
Let’s face it, not every consumer will be heading to specialist, zero-waste supermarkets, armed with glass jars to fill. However, when faced with the option of sustainable or wasteful packaging, it’s obvious which brand they will show preference too.
From veganism and sustainability, to the quinoa revolution — it’s clear that some food trends can be unpredictable. So, while we can’t foresee every food trend for 2019, it is clear that consumer demand for nutritious, ethical and sustainable food will remain at the forefront.
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- Find out the food trends for 2019