Luv-a-Duck rolls out simply impressive campaign

Posted by AFN Staff Writers on 24th July 2019

Following DUX Kitchen, an exciting experience-driven campaign in November 2018, Luv-a-Duck, an Australian duck meat producer, has now embarked on a national advertising, marketing and PR campaign from June 2019.

With its TV advertising program airing nationally across free-to-air commercial networks, including video-on-demand, in June 2019, Luv-a-Duck’s new campaign Simply Impressive forms part of the businesses $1 million plus marketing spend to support the brand’s consumer and foodservice offering.

Often incorporated into exquisite restaurant dishes for being both impressive and delectable, duck is often overlooked as a protein choice for home-cooked meals due to a perception of being difficult to cook. The campaign is looking to tackle this misconception by showcasing the ease of which consumers can create impressive home-cooked meals with duck.

With a focus on the pre-cooked Heat and Serve range, which includes Peking Duck Breasts, Confit Duck Legs and the newly launched Red Curry Duck Legs, Luv-a-Duck is looking to demonstrate to Australians that cooking with duck can be just that: Simply Impressive.

The campaign will be supported by a national public relations campaign to engage media and key influencers, social media program with consumer promotions, a series of influencer driven cooking events, and a consistent stream of simple and impressive recipes incorporated into the Luv-a-Duck website to assist consumers to create beautiful and impressive duck dishes in the home.

With Luv-a-Duck products available from leading supermarkets, grocers and butchers around the country, including flavoured pre-roasted cuts which just need to be heated through, ready-to-cook cuts, or duck fat for perfectly roasted potatoes, duck is now much more accessible for Australian consumers.

For more information, please visit: