MILO has launched its first ever plant-based product, non-dairy MILO Plant Based Energy

Posted by Media Release Agency on 12th March 2020

When it comes to that unmistakeable choc-malt taste and iconic crunch, Aussies know ‘You’ve Gotta Be Made of MILO’. And now MILO lovers looking for a delicious dairy alternative can rejoice with the launch of MILO Plant Based.

The classic favourite has entered a new market with a dairy alternative option that doesn’t compromise on the nostalgic taste that Australians grew up with.

Nestlé Dairy Business Manager Anna Stewart said that with more Aussies turning to dairy alternatives, it was time for more MILO fans to be able to enjoy the classic taste of MILO.

“As we know people are looking for more plant based products, it was time to look at how MILO could evolve to offer more options that don’t compromise on taste,” Ms Stewart said.

“MILO Plant Based is created using the same core ingredients as original MILO – malt, barley and cocoa, but we’ve taken out the milk powder, reduced the added sugar, and added plant based ingredients from soy and oats.”

MILO Plant Based is a vegan friendly option made from no animal ingredients.

It contains a combination of vitamins and minerals to help support a healthy body:

·        Vitamins B2 and B3 to support effective energy release

·        Essential nutrients iron, zinc and vitamin B12, which may be limited in plant based diets

·        A good source of calcium and vitamin D for strong bones and teeth

MILO Plant Based (RRP $6.99, 395g) is on shelf in Coles nationwide from 16 March and independent supermarkets from April – although some MILO Plant Based cans have sprouted on to shelf early!