The Australian banana industry is gearing up for a new campaign that aims to transform the humble banana into Australia’s number one ‘energy food’ within three years. The multi-platform campaign...

US-based coffee chain Starbucks has announced the implementation of a mobile payment solution known as ‘Square Wallet’ in stores across the USA from November 2012. ‘Square Wallet’, similar to other...

New concerns are being expressed about the proposed introduction of a Health Claims standard into the Australia New Zealand Food Standards Code. Having undertaken at least 5 draft versions of the proposed...

The Australian Competition and Consumer Commission (ACCC) has succeeded in a prosecution against a company and its director in relation to a company  whose name was found to have misleadingly referred...

Online advertising in Australia for the 12 months ended 30 June 2012 has reached $3.14bn, which has beaten the previous record by more than $549 million.  The figures come from a report by the Interactive...

Ninemsn has announced that Coles is extending its existing sponsorship relationship with ninemsn’s cooking destination website, “Food.” According to ninemsn, the “Food” website has seen a massive...

The Australian Advertising Standards Board has ruled that a Facebook page can be considered a ‘marketing communication tool’ when used by an advertiser. Accordingly it falls within the jurisdiction...

The US-based Heinz Ketchup product range is promoting a new environmental campaign for its packaging. In doing so they have joined the growing trend in the United States to appeal to the environmentally-...

The Advertising Standards Board (ASB) in Australia has issued a warning against the fast food chain McDonald’s for targeting children through its Happy Meals website. A previous complaint lodged a year...

An Australian fast-food chain has won a case in the Advertising Standards Bureau (ASB), concerning an advertisement that allegedly disparaged people with tattoos and body piercings. The Hungry Jack’s...