Popular food claims such as “natural,” “made with,” and “whole grains” have made the US-based EnviroMedia’s Leanwashing Index’s annual list of food marketing words that mislead consumers. Launched...

Kraft Foods Australia has launched a new specially formulated peanut butter with No Added Sugar or Salt, in a new campaign that declares today “National Peanut Butter Day.” Created with health conscious...

Australia’s Woolworths supermarket chain has announced its commitment to have all the wild-caught fish it sells certified by the Marine Stewardship Council by 2015. Sydney’s famous Taronga Park Zoo...

Subway has apologised for the lack of consistency in sandwich length, following a social media storm last week over Subway Footlong sandwiches that “failed to measure up.” On Friday last week, Subway...

Following Facebook backlash over Subway ‘Footlong’ subs failing to meet the advertised size, Subway Australia has issued a statement that the ‘Footlong’ is simply “a descriptive name.” The...

In the past few years, one of the most popular claims for many new products manufactured in the US has been that they are Kosher certified.   As Australia develops as a reliable and safe food supplier...

The Coca-Cola Company United States has announced it will tackle obesity with the launch of a new campaign. Its two-minute video, titled “Coming Together,” debuts tonight in US time on national cable...

The Australian Communications and Media Authority (ACMA) has issued a formal warning to McDonald’s in relation to its “Send to Friends” e-marketing campaign for McDonald’s Happy Meals. Various...

The King Oscar brand is celebrating its first 100 years in Australia with a re-launch of the brand by the importer Manassen Foods. The new campaign mentions the story of the production of “the smallest...

Supermarket consultant and trend-spotter Phil Lempert has released his top predictions for 2013 supermarket trends in the US. These trends presented at his website www.supermarketguru.com, are as follows: Mini-meals...