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Coca-Cola says it “share many key values” with its Olympics marketing campaign

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Coca-Cola South Pacific has launched its 2016 Rio Olympics marketing campaign. Titled ‘#ThatsGold’, the campaign encourages consumers to celebrate and share their own personal ‘gold medal winning...

Advertising on shopping trolleys and supermarket receipts is effective on young Australian consumers, Roy Morgan Research

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A new study from Roy Morgan Research has found shopping trolley and supermarket receipt advertising is more effective on young Australians than older ones. Examining both trolley advertising and advertising...

Agreement to restrict advertising of infant formula announced, ACCC

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The Australian Competition and Consumer Commission (ACCC) has re-authorised the “Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement” (MAIF) for another five years. The...

Lamb adverts makes Ad Standards Top 10 most complained about ads of first half of 2016

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Meat and Livestock Australia (MLA) has made the Advertising Standards Bureau’s top ten most complained about ads list for the six months ended 20 June 2016. The Australian meat industry representative...

Mondelez International and Facebook work together on new social media technology

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Mondelez International, the owner of the Cadbury brand in Australia, is renewing its global strategic relationship with social media platform, Facebook. The agreement covers 52 countries including Brazil,...

Powerade launches Rio 2016 Olympic Games marketing campaign

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Coca-Cola South Pacific has launched its Powerade 2016 Rio Olympics marketing campaign. Powerade first debuted at the 1992 Barcelona Olympics and has a 24 year cross-promotional relationship with the Olympic...

“We grow it, we sell it, you save” claim not misleading says Ad Standards

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  A complaint against Spudshed, a chain of supermarkets in WA, has been dismissed. The complainant alleged that the slogan, “We grow it, we sell it, you save”, as used in two TV advertisements,...

Sydney man fails in bid to trademark “McKosher”

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A Sydney lawyer has lost his bid to register the trademark “McKosher”. Mark Glaser, of Scottish-Jewish descent, intended to use the trademark in conjunction with a restaurant.  Glaser’s application...

Coles switches media agency for the first time in over a decade

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Coles supermarkets is changing its media agency for the first time in 13 years after a competitive tender process. Since 2003, Coles has contracted Universal McCann (UM) but as of 1 July it will switch...

McCain pizza commercial breaches Advertiser Code of Ethics, ASB releases it decision

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The Australian Advertising Standards Board (ASB) has decided a McCain pizza advertisement is in breach of the Advertiser Code of Ethics. The ASB said the television advertisement is in breach of Section...