After 26 years of appearing on many of Australia’s food labels, the Heart Foundation’s ‘Healthy Heart Tick’ logo is heading towards oblivion.   Introduced to Australians as an easy way of...

Australian ginger producer Buderim Ginger has introduced new packaging for two of its most popular products.   Both Buderim’s “Naked Ginger Uncrystallised” 200g and “Crystallised Ginger”...

Bulla Dairy Foods has launched a new advertising campaign focused on promoting its Australian heritage.   Using ‘unfakeable’ as its tagline, two television commercials explore the brands 105 year...

Woolworths, Coles and Aldi have released the first of their respective supermarket Christmas advertisements for the upcoming festive season.   Woolworths’ campaign     Woolworths’ first Christmas...

Coca-Cola South Pacific has re-launched its Appletiser range of sparkling juice with a big marketing campaign that connects Appletiser with celebrations of Christmas and the Australian holiday period.   The...

Woolworths has dug itself into a hole with its recent advertisement starring fitness lifestyle guru Michelle Bridges.   Despite Woolworths being long associated with it marketing concept of the ‘Fresh...

The Australian Competition and Consumer Commission (ACCC) has proposed to re-authorise an agreement that prohibits the promotion of infant formula to the public.   The ‘Marketing in Australia of...

Absolut Vodka is taking an innovative approach to marketing its latest product, Absolut Botanik.   Utilising technology, the company is encouraging consumers to purchase either a four pack or single...

Coca-Cola South Pacific has launched a multi-channel advertising campaign for Fanta to promote Halloween in Australia.   Halloween, also known as AllHalloween or All Hallows’ Eve, is a yearly celebration...

Consumer advocacy group CHOICE ha hit out against some of Australia’s biggest food companies saying the companies are misleading consumers by using self-made canteen certifications.   Street’s...