While the credit crunch has negatively impacted the advertising and marketing budgets of many companies it appears UK supermarkets have viewed the downturn as an opportunity to gain market share and boost...

A new application has launched on Facebook in the UK this month which enables users of the world’s most popular social networking website to buy real beverages for their friends instead of the usual...

The late 2000s have proven to be a challenging period for the US liquid refreshment beverage category, but growth persists as do opportunities. The changes in the US marketplace often present leading indications...

Peer pressure is a barrier to many young men eating fruit and vegetables, according to new research. Many men fail to eat the recommended amounts of fruit and vegetables, so NSW researchers Susan Dumbrell*...

The fact that shoppers are facing a crisis of confidence is having a profound effect on the consumer packaged goods (CPG) industry. A key question on the minds of retailers and manufacturers is how consumers...

The recent darling of the supermarket shelves, organic food, is set to slip down the pecking order, as cash-strapped Brits hunt down cheaper alternatives, according to consumer intelligence firm Mintel. Latest...

Despite a fragile economy, American consumers continue to see alcoholic beverages as an affordable indulgence. The Nielsen Company offers its outlook on alcoholic beverage trends as the critical holiday...

Chocolate is seen as a comfort food. During troubled times, consumers often turn to chocolate for comfort, but European shoppers are likely to carefully consider what they are buying this year, according...

The Kellogg Company is attempting to utilise consumer insights collected from virtual shopping to enhance the packaging of its breakfast cereals. Consumers are now more demanding than ever, private label...

The H. J. Heinz Company has achieved the highest consumer satisfaction rating of any company in the food manufacturing sector, according to the University of Michigan’s American Customer Satisfaction...