One of Australia’s major brewery and beverages groups, Lion has launched a large scale marketing campaign to win over customers with nutrition facts about beer.   Featuring statements such as...

Ocean Spray has introduced a new range of low sugar cranberry fruit drinks into Australian supermarkets.   The range consists of:   Low sugar cranberry fruit drink Low sugar cran-mango fruit...

Coca-Cola South Pacific has re-launched its Appletiser range of sparkling juice with a big marketing campaign that connects Appletiser with celebrations of Christmas and the Australian holiday period.   The...

Coopers Brewery, one of Australia’s remaining independent commercial beer producers, has managed to increase its yearly profits despite dropping beer consumption amongst Australians.   Coopers...

XXXX has launched a limited-edition beer to be sold in Queensland only.   ‘Origins’ includes the name of a different Queensland town on each bottle with locations such as Townsville, Coolangatta...

Scientists have discovered that a comet within our solar system is generating both Ethyl alcohol and a simple sugar called glycolaldehyde.   Named ‘Lovejoy’, the comet is currently creating...

Australian Beverage brand Sipahh has launched a new flavour to help celebrate Halloween. ‘Ghostly Gooseberry’ will come in specially-designed Halloween themed packaging and is being advertised as a...

Schweppes Australia has launched a new water enhancement product in Australia, Lqd+.   Lqd+ allows for consumers to add sugar-free colour and flavouring into water. It currently comes in three flavours;...

Subway has launched a new marketing campaign which positions its food as ‘fuel’ for Australians who want to get the most out of life.     The “East Well Go…” campaign has been created externally...

Coca-Cola South Pacific has announced its 450ml bottles will be reducing in size to 390ml. Coke says its customers want smaller-serving sizes.   The move comes after the successful launch of the...