The Australian food industry is some years behind its international counterparts in terms of its marketing and supply system sophistication, according to the findings of a report from Nuffield scholar...

Michael Magee, Cadbury Australia’s Director of Marketing, has reportedly resigned to take on a new challenge in a senior marketing role at Kraft. Kraft Australia’s former Marketing Director,...

Streets is today launching an innovative marketing campaign, encouraging customers to buy a Cornetto product to potentially find an MP3 player inside. In what is suggested to be a world-first, winners...

In 2008, food and beverage claims classified as “Natural” – including all natural, no preservatives, organic and wholegrain – were the most frequently featured on new products globally,...

Woolworths has today launched a corporate rebranding including a new logo, representing the biggest change to the communication of their brand since the introduction of “The Fresh Food People”...

American fast-food chain Burger King is attempting a novel way to stimulate interest in their brand with the help of social networking website Facebook. Companies have been looking for ways to benefit...

Global branding in the food and beverage industry has never been more challenging. Yet for select leading global companies, the often volatile international marketplace is populated with more opportunities...

Groceries are the top item on which American consumers are spending their savings from lower fuel prices, ahead of putting the money in savings, holiday gift buying and paying off credit cards, according...

South Australian wine retailer, Moving Juice Pty Ltd, has accepted that it is likely to have misled and deceived consumers by misrepresenting price savings in its sales promotions.Following an investigation...

Major Australian based food and beverage manufacturers have, for the first time, publicly made available company action plans which spell out in black and white how and when they will market a range of...