McDonald’s Australia is offering a free maths program to more than 1.4 million students nationwide in a move that has divided opinion. The world’s largest fast-food chain suggests that the...

On World Consumer Rights Day 2009, held yesterday, the Australian Competition and Consumer Commission reminded the food and beverage industry that its marketing must be accurate and truthful. “It...

Australian Greens Leader Bob Brown yesterday led off debate on the Protecting Children from Junk Food Advertising Bill 2009 in the Senate, which proposes a ban on junk food and alcohol advertising during...

Foster’s, Australia’s largest brewer, is looking to enhance marketing spend on the country’s most consumed beer in a bid to counter the impact of premium beers. Fairfax newspapers today...

Interbrand, a world leading brand consultancy, this week announced the twenty ‘Best Australian Brands’, with Telstra and Commonwealth Bank being named as having Australia’s highest brand...

Permission-based email makes shoppers more likely to do business with a retailer, in addition to generating a more favourable opinion of the retailer and even a stronger sense of loyalty to the retailer’s...

Australia’s leading pizza chains are upping marketing spend and altering menus as the fight for the fast-food dollar intensifies. With the much-publicised ‘trading down’ from restaurants,...

Australia’s largest brewer, Foster’s, is reinstating the 375ml range of Cascade beers after loyal customers of the brand voiced their disapproval regarding a decision to reduce the bottle size...

Kraft Foods is bullish about the position it has worked itself into with just one year remaining in its turnaround program and is set to launch a new brand identity to signify the change in their focus. “We’re...

Upmarket UK retailer Waitrose has become the first supermarket to invite customers to help shape the future of their food with an exclusive online club. MyWaitrose launched last week with a personal invitation...