More and more shoppers are demonstrating an active consideration of environmental sustainability characteristics in their buying decisions, according to a new study released by the Grocery Manufacturers...

Cadbury is embarking on a relaunch of their core chocolate products in Australia, which has seen them clearing trade inventories in the first quarter of the year. The UK-based maker of Dairy Milk and Old...

New research has discovered that brands within the food and beverage industry have proven among the most resilient over the past year. The fourth annual BrandZ Top 100 Most Valuable Global Brands ranking...

Fewer new products are showing up on supermarket shelves this year as companies temper innovation in an uncertain environment. New data from the Mintel’s Global New Products Database (GNPD) shows...

Alcohol researchers from Curtin University in Perth believe they have discovered evidence that the alcohol sector uses a variety of strategies to distract public debate on the issue of health and alcohol...

Integrated, cross-media advertising campaigns are the leaders of modern marketing, and cross-media campaigns have an undisputed effect on perception, new research has confirmed. The synergetic effect...

New research reveals two-thirds of Australian parents find it too time consuming and difficult to involve their children in cooking, and may be doing more harm than good keeping their kids out of the kitchen,...

Food and beverage marketers will need to be more careful with their ‘green’ product claims after the board of the Australian Association of National Advertisers (AANA) announced they would...

Action undertaken by the Australian Competition and Consumer Commission will see Coca-Cola publish corrective advertisements in newspapers across the country about its ‘myth-busting’ campaign. “The...

Innovative “sticky notes”, which can be placed on the front page of newspapers to engage readers in a never-before-offered taste sampling advertising experience, could provide a welcome boost...