Coca-Cola South Pacific is asking its customers to embrace the fun side of life in its latest multi-million dollar Fanta soft-drink marketing campaign.   Named ‘Be More Fanta’, Coca-Cola South...

Coca-Cola South Pacific has launched a multi-channel advertising campaign for Fanta to promote Halloween in Australia.   Halloween, also known as AllHalloween or All Hallows’ Eve, is a yearly celebration...

With the implementation of high profile sugar and soft drinks taxation in France in 2012, in Mexico in 2014 and Berkeley, California in January of this year, the global debate concerning the purpose and...

Subway has launched a new marketing campaign which positions its food as ‘fuel’ for Australians who want to get the most out of life.     The “East Well Go…” campaign has been created externally...

Coca-Cola South Pacific has announced its 450ml bottles will be reducing in size to 390ml. Coke says its customers want smaller-serving sizes.   The move comes after the successful launch of the...

Regular consumption of sugar sweetened drinks is positively associated with type 2 diabetes independent of obesity status, but surprisingly other non-sugary drinks are linked with type two diabetes also. The...

Global packaged water consumption to overtake carbonates in 2015 Historically carbonated soft drinks have led global soft drinks consumption, but 2015 will see packaged water overtake carbonated drinks,...

PepsiCo ditches aspartame in diet drinks in the US Global beverage giant PepsiCo has announced it will remove artificial aspartame from its Diet Pepsi product in the US later in 2015, after consumer backlash...

Coke reigns supreme as Australia’s favourite soft drink Four of the five most popular soft drinks in Australia are cola flavoured, and three of those are Coca-Cola brands, according to findings from...

Sugar-sweetened beverages suppress body’s stress response, study Drinking sugar-sweetened beverages can suppress the hormone cortisol and stress responses in the brain, but diet beverages sweetened with...