Domino’s profit surges on back of new menu launch

  • August 19, 2009
  • James Ferre

Australia’s largest and only ASX-listed pizza maker, Domino’s Pizza Enterprises, has today confirmed a 29.7% rise in Net Profit After Tax as online ordering and their new menu were well received by customers.

Same Store Sales for the full year grew 4.6% over the corresponding period last year, and the company added 35 stores to their network. They now operate 776 stores, including 439 in Australia, 77 in New Zealand, 166 in France and Belgium and 94 in The Netherlands.

“The successful year was the result of strong performances across both the ANZ and European markets,” Domino’s Pizza Enterprises Limited CEO and MD, Don Meij, said. “The new menu in Australia, launched in February 2009, helped deliver the best SSS (same store sales) growth in six years with +7.2% achieved in the second half 2009.”

“In Australia, our online ordering continued to impress with more than 22.5% of sales now coming from this part of the business. We are now the number one Food and Beverage Retailer online in Australia, which we are very excited about.”

Mr Meij expects the strong momentum to continue in the coming financial year as consumers fail to lose their appetite for inexpensive, convenient food.

“Looking forward to the 2009/10 Financial Year, Domino’s has key strategies in place to continue our strong momentum and deliver NPAT growth of between 10% – 15% up on 2009,” he suggested. “These strategies in Australia and New Zealand include greater menu expansion, investment in quality ingredients and new technologies and rolling out the new image design for our stores.”


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