Ex-Brumby’s manager heads to FFCo

Posted by James Ferre on 20th October 2009

A former business manager at Australia’s second largest bakery chain has been appointed to a similar role at the Franchised Food Company (FFCo).

Michelle Sprenger will manage two of the burgeoning food company’s brands, Cold Rock and Mr Whippy within Queensland and the Northern Territory from FFCo’s Brisbane office.

The 46-year-old was previously Brumby’s Queensland business manager for eight years and the business manager for Ella Bache beauty salons in Queensland and the Northern Territory for 14 months.

“I’m very excited to be involved in growing Franchised Food Company into a major franchising group,” Ms Sprenger said. “When I started with Brumby’s it was just a small group of bakeries but it grew to become the second largest bakery franchise system in Australia, and I believe we can make Franchised Food Company just as successful.”

The Brumby’s influence at the company is strong, with Ms Sprenger’s appointment following that of Michael Sherlock, who headed Brumby’s Bakeries from 1999 to 2007, to FFCo’s board as executive chairman last month.

FFCo, which runs the Mr Whippy and Pretzel World franchises in Australia, recently continued their expansion with the purchase of the Cold Rock chain of ice-cream outlets.