More than half of Australians are regularly skipping breakfast, according to a new study by Kraft Foods Australia, released today.

The Kraft Foods ‘Aussie Breakfast Report’ researched the breakfast eating habits of Australians. The study found that despite 42 per cent of Australians acknowledging that breakfast is the most important meal of the day, more than half (56 per cent) are missing out on their morning meal at least once a week, and almost a third are skipping as many as three times per week.

The reports reveals a number of reasons why people sometimes skip breakfast, with the main ones being that they don’t feel like eating first thing in the morning (with 65 per cent of participants citing this as a reason), being disorganised (49 per cent) and sleeping in (40 per cent). Many Australians also blamed skipping breakfast on being short of time (36 per cent).

Commenting on the report, Melanie McGrice, one of Australia’s leading dietitians said, “Many of us still attach great importance to the nostalgic ideal of sitting as a family around the table eating breakfast together. However, our increasingly busy lifestyles are changing the way we eat breakfast.

“From a nutritional perspective it is important we start the day right by not just having something to eat, but having a filling and nutritionally complete breakfast which includes a serving of dairy, grains and fruit,” she said.

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