Simplot Australia has now taken over the frozen meals brands of Nestlé after reaching an agreement a couple of months ago. The Melbourne-based subsidiary of US firm J R Simplot took control of the licence of prominent frozen meals brand Lean Cuisine and Maggi frozen brand at the end of November. The deal also involves the acquisition of the Papa Giuseppi frozen pizza brand and the manufacturing facility at Pakenham in Victoria. The Pakenham factory will become the cornerstone manufacturing facility... ...Read more »

Simplot Australia has purchased the licence to manufacture the Lean Cuisine, Maggi and Papa Giuseppe brands from food giant Nestlé. The move will see Simplot takeover the operation of the Pakenham factory and re-badge it as the Gippsland Food Company. Under the licensing agreement Simplot Australia will acquire the right to manufacture, market and sell the frozen meal brands of Lean Cuisine, Maggi and Papa Giuseppe throughout Australia and New Zealand. Simplot Australia Managing Director Terry O’Brien... ...Read more »

Lean Cuisine has enhanced their range with the development of four meal variants that each help target specific areas of nutritional concern including; protein, fibre, wholegrain and calcium. The Everyday Wellbeing range extends Nestlé’s successful Lean Cuisine brand and is designed to maintain their focus on the health conscious consumer. The health and wellbeing trend may have taken a back seat over the past year while economic conditions stole the limelight, but industry analysts are predicting... ...Read more »