Go Natural amends ‘fruit pieces in yoghurt’ packaging

Posted by Daniel Palmer on 9th April 2008

Natur-all Pty Ltd, trading as Go Natural, will amend some packaging after Australian Competition and Consumer Commission concerns that the overall impression may mislead consumers about the products.

The products were Go Natural berry pieces in yoghurt and Go Natural apricot pieces in yoghurt.

The ACCC was concerned that the packaging were likely to have implied that the products were unprocessed berry and/or apricot pieces coated in yoghurt.  In fact, the product is a ball made from a fruit-based mixture consisting predominantly of fruit concentrate (approximately 35 per cent), sugar (approximately 30 per cent) and semolina (approximately 30 per cent).

Under a court-enforceable undertaking, Go Natural will:

  • amend the packaging of the Go Natural berry/apricot pieces in yoghurt product
  • amend representations on its website about the products
  • publish an article for the food industry about this experience which can be accessed via www.gonatural.com.au, and
  • review and implement changes to its trade practices law compliance program.

“The overall impression of product packaging is important,” ACCC Chairman, Mr Graeme Samuel said today. “Businesses need to consider whether the impression created by their packaging is likely to mislead consumers about the composition of their products.”