First ever tooth-friendly chocolate products released in Belgium

Posted by Daniel Palmer on 3rd December 2008

Two Belgian chocolate producers are the first in the world to release tooth-friendly chocolate products onto the market.

Daskalidès and Chocolaterie Smet, released the much anticipated chocolate products yesterday, with the release an extension of the current push toward healthier chocolate products.

Tooth-friendly chocolate is a innovation courtesy of Barry Callebaut, a world leading producer of high quality cocoa and chocolate. Barry Callebaut’s toothfriendly chocolate has been bestowed the prestigious ‘Happy Tooth’ label from Toothfriendly International, a non-profit organization dedicated to improving dental health, supported by dental associations from all over the world.

Dr. Albert Bär, Director Toothfriendly International, noted that the chocolate had undergone extensive testing to ensure it was not detrimental to teeth. “We only give the Happy Tooth seal of approval to products that are guaranteed safe for teeth,” he advised. “All sweets that carry this logo have been scientifically tested by recognized and independent academic institutes for dental health. Their tests demonstrate that the product does not cause dental caries or tooth decay. The Happy Tooth logo helps consumers in their choice for toothfriendly products.”

The Happy Tooth logo helps consumers distinguish toothfriendly sweets from non-toothfriendly varieties.

The secret of the tooth-friendly chocolate lies in its special production process and composition, according to Barry Callebaut. Milk powder, for instance, is replaced by milk proteins and sugar by isomaltulose, a natural sugar which can be found in small concentrations in honey and sugar cane. Isomaltulose belongs to the sugar group and, just like refined sugar (sucrose), is composed of glucose and fructose. Isomaltulose differs, however, in its resistance to decomposition by oral bacteria and therefore does not cause an increase in acidity in the mouth, thus protecting the teeth from decay. It is only when acidity levels are high and the corresponding pH level drops below the critical value of 5.7 that there is a risk of forming dental caries. The pH level in the mouth remains above this level during and after consumption of Barry Callebaut’s toothfriendly chocolate, according to the company. Isomaltulose tastes almost as sweet as sugar, is easily digested and, contrary to sweeteners such as polyols, there is no accompanying laxative effect.

Chocolate and strawberries

Toothfriendly chocolate has reportedly met with approval from children and mothers alike. Research amongst mothers and children between 6 and 12 years found 82% of the children rated the toothfriendly chocolate figurines as ‘delicious’ or ‘very delicious’. While 73% of mothers felt the purchase of this chocolate to be justified.

“This is a fantastic opportunity to bring dental health and chocolate together,” Klaus Lauwerens, Senior Back Office Manager Chocolaterie Smet, suggested. “Best of all, Mums can rest assured that their little darlings can soon enjoy chocolate in a responsible way.”

“This new product represents the ideal marriage between enjoyment and health,” Edward Geldof, General Manager Daskalidès, claimed. ” More and more of our customers actively search for products which combine these two properties seamlessly.”