Kraft invests in functional food technology
Medisyn Technologies, Inc., announced last week a research and licensing collaboration with Kraft Foods to discover effective bioactive ingredients suitable for food use and take advantage of increased consumer interest in functional foods.
The work, which began in December, 2008, utilises Medisyn’s Forward Engineering technology platform to identify, analyse and optimise promising bioactive compounds. It can accurately predict how a compound will behave based on its structure, greatly streamlining the discovery and development process of food ingredients that can be used to provide healthier choices for consumers, the company claimed.
“Kraft is on the leading edge of delivering wholesome and delicious foods to consumers,” David Land, president of Medisyn, suggested. “We’re confident our experience will be an asset as we work together to capitalise on the growing role functional foods will play among today’s 76 million ageing Baby Boomers.”
Land noted that more than half of all Americans say they are making significant efforts to eat better to maintain health and manage disease conditions, including obesity, diabetes, high cholesterol, osteoporosis and high blood pressure. As these demographic trends continue, the global functional foods market is expected to grow to $90.5 billion by 2013, according to Just-Food‘s 2008 Global Market Review of Functional Foods.
“We’re excited and optimistic about our collaborations with Medisyn and the potential its technology offers to make significant discoveries in bioactive ingredients suitable for food use to address these needs,” Todd Abraham, Senior Vice President, Nutrition & Research, Kraft Foods.