KFC turns pink for breast cancer

Posted by Nicole Eckersley on 15th April 2010

KFC has announced that its iconic red KFC bucket will turn pink at US outlets, in support of breast cancer charity Susan G. Komen for the Cure.

Buckets for the CureThe Colonel’s suit and the KFC headquarters will also turn pink as part of the “Buckets for the Cure™” campaign, which began today and will run until May 23.

“Through our Buckets For the Cure campaign, the KFC family nationwide is helping to reach millions of women and men with breast health education, and attempting to make the single largest donation ever to Susan G. Komen for the Cure in an effort to help end breast cancer forever,” said Javier Benito, executive vice president of marketing and food innovation for KFC.

KFC’s US franchisees will donate 50c per pink bucket purchased to the cancer charity, and 25% of the funds raised by the promotion will go directly to local affiliates for breast cancer education, screening and treatment programs.