Pringles have introduced consumers to new Pringles Multigrain, a surprisingly tasty twist on multigrain snacks. As the latest addition to the Pringles family, Pringles Multigrain is packed with multigrain flavor and crunch and comes in three mouth-watering varieties: Truly Original, Creamy Ranch and Cheesy Cheddar. As part of the U.S. rollout, Pringles and Celebrity Chef Tyler Florence are working together to make it easy for consumers to also make a difference while trying new Pringles Multigrain with the “U Taste. We Donate” campaign. Customers can enter the UPC code from any can of Pringles Multigrain between March 15 through June 30, 2010 at www.PringlesMultigrain.com and Pringles will donate one dollar (with a total donation of up to $100,000) to Share Our Strength(R), the leading organization working to end childhood hunger in America.”New Pringles Multigrain succeeds in giving consumers a multigrain snack that actually tastes great,” said Bryan Hamilton, Pringles brand manager. “Just one taste and you’ll never think of multigrain snacks the same again.”

To encourage consumers to explore this delicious new world of multigrain taste and participate in “U Taste. We Donate”, Tyler will also be sharing new recipes for great pairings with each Pringles Multigrain flavor at www.PringlesMultigrain.com.

Last year nearly 17 million children in America – that’s almost one in four – faced hunger at some point. “We thank Pringles for their dedication to our initiatives. Share Our Strength’s mission is to make ending childhood hunger in our country a reality. Programs like Pringles Multigrain ‘U Taste. We Donate’ move us even closer to our goal,” said Pat Nicklin, Managing Director of Share Our Strength.

Pringles Multigrain crisps are available at US mass, grocery and drug retailers. Please visit www.PringlesMultigrain.com for more information about Pringles, the “U Taste. We Donate” campaign, or to enter UPC codes online.

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