Coles increases Fairtrade commitment

Posted by Josette Dunn on 10th May 2010

Coles is celebrating the 2010 Fair Trade Fortnight by expanding its market-leading Fairtrade Certified product range.

Coles will launch eight new high-quality Fairtrade Certified tea and coffee housebrand products in stores this June.

The new lines further cement Coles’ position as having the largest range of Fairtrade Certified products of any Australian supermarket chain, with 40 housebrand and proprietary Fair Trade products on shelf.

The new lines have been developed to the same high standards as the award-winning Coles Finest Ethiopian coffee blend, a Fairtrade Certified blend that has been winning praise from customers and coffee experts for over two years.

Coles housebrand product manager George Gekas developed the new Coles housebrand tea and coffee products. George said Coles has been committed to the fair trade movement for a number of years now, and he’s seen first-hand how the system makes a difference to growers.

“Our new Coles Fairtrade Certified tea and coffee products are benefiting growers in Tanzania, India, Ethiopia, Sumatra, Papua New Guinea and Peru. It’s been gratifying to see the impact that Fairtrade can have on families in these communities,” Mr Gekas said.

“Customers can buy Coles Fairtrade Certified products knowing that they are helping to deliver access to better healthcare and education for children in these regions, and better financial security for tea and coffee growers.”