Pacific West introduces MSC-certified tempura hake

Posted by Nicole Eckersley on 1st June 2011

Pacific West MSC tempura hakeFrozen seafood supplier Pacific West has introduced a new sustainable tempura hake product for the Australian foodservice sector, certified by the Marine Stewardship Council (MSC).

The product will be sold under the new Sustainable Harvest brand, and bear the MSC ecolabel. Pacific West is sourcing the fish for its tempura range from the MSC certified hake fishery in South Africa.

“Tempura fish is one of the flagship products for Pacific West, and is well known among food service organisations,” said Neil Cane, Product Manager of Pacific West.

“Our customers can be assured that the new MSC certified tempura hake products are the same premium quality and taste as before, the only difference being that now, with the launch of these products, we can together begin to meet the growing consumer demand for sustainably sourced seafood in Australia, and can play a positive role in protecting seafood for the future.”

Marketing Manager of Pacific West, Cindy Eskarous, was positive about the move.

“Pacific West is happy to show initiative in doing our part towards preserving marine life. We believe we have always done the right thing with our fisheries, and in managing resources, but we’ve now gone the next step by getting our Sustainable Harvest products independently certified by the MSC,” she said.

MSC Manager, Patrick Caleo, said that Pacific West was “ahead of the game” in Australia and was to be commended for the move.

“The certified hake Pacific West is using in their Sustainable Harvest products has been proven against the world’s most rigorous and science-based standard for sustainable fishing.”

“As a result of their actions, many more Australians will be able to enjoy seafood in the knowledge that they are playing a part in the global solution to the problems caused by unsustainable seafood practices. Their commitment to using MSC certified hake is a boost in safeguarding the world’s fish stocks for future generations,” Caleo said.