Smith’s surprise product: Lamington-flavoured chips
One of Australia’s largest chips brands, Smiths’, is releasing a sweet flavoured chips, inspired by the beloved Australian desert.
Flavourists in PepsiCo have tried a number of recipies to come up with a chip version of lamingtons that has the taste of cream, butter, chocolate and coconut.
“We know Australians are increasingly keen to try new flavours, and interest is growing in sweet and savoury combinations. Our latest innovation combines a sweet, quintessentially Aussie cake with Australia’s favourite potato chip. It seemed the perfect way to celebrate the Australian summer,” Olivia Sutherland, Smith’s marketing director said.
“Smith’s Lamington potato chip is Aussie through-and-through. Every potato that becomes a Smith’s chip is grown here in Australia, specifically bred to make sure we get the perfect size and colour of chip, and of course that iconic Smith’s crunch we know our consumers love,” she added.
The limited-edition Lamington flavour potato chips will be available at Woolworths, independents and selected petrol and convenience stores from January 1.